Why is networking so important?

Did you ever wish you knew a guy at a place that would help your business, or did you ever wish you had a marketing team? Are you tired of making cold calls? Have you thought about why is networking so important. Did you know that building a network can be the best form of marketing. They say word of mouth is good marketing. this is word of mouth at its best. If you have business partners going to bat for you and saying that they trust you and would or even have used your services that goes a long way with most people.


Networking serves as an avenue to create long-term relationships with mutual benefits. I have been a part of a few networking groups but BNI had a great philosophy called “givers gain”. It is a philosophy based on the law of reciprocity.

In the context of networking groups, people who adopt this philosophy dedicate themselves to giving business to their fellow networkers rather than making their foremost concern getting business for themselves. So, by giving business to others, you will get business in return. This is predicated on the age-old idea of “What goes around, comes around.”

How it Works

Networking allows you access to opportunities you might not be able to find on your own. Your network has the potential to provide you with insight into different fields, information on what potential employers look for and advice on how you can improve professionally. If you are willing to form and maintain the relationship, a single contact could get you into meetings with several companies. You do not have to work to form connections at each company. You can work harder or smarter why not work smarted and let others help.

Top career individuals that are where they are today is a result of the status they have grown in networking. The contacts you keep are largely attributed to your growth. They largely influence growth in your status and pave the way for better opportunities in your career. Your connections are powerful!

1 on 1

Your networking group should be like a community. Everyone should be working to grow the group. You should be meeting weekly as a group and do one or two one on one meetings with members of the group. Becasue one on ones give you a chance to get to know the people in your group on a personal level.

People will refer business to to people they know, trust and like. Just because you know someone doesn’t mean that they will send you referrals. Even if you go to meetings with them weekly they need to trust you and like you, People need to trust that you will take care of their referral. They also need to like you. I can know you and trust that you will do your job and take care of my referral but so will lots of other people that do the samething as you.

Develop long-lasting relationships

If networking is a mutual relationship, then having a right networking channel can help build your career.  Though networking might not be an easy and fast approach to building a long-lasting relationship. But making it a two-way process of giving and taking and can open the door for a firmer relationship. People that have made networking their sole priority have been able to build careers relevant to their set down goals.

“You don’t build a business you build people,

and then people build the business.” ~unknown~

Avenue for newer opportunities

When people start noticing you, it opens the door for newer opportunities. Business and career-minded individuals who have networked over time have been able to expand with minimal effort because of the avenue of newer opportunities opened to them through networking. Opportunities like meeting the right clients or even meeting people that are superior to your career path could be a stepping stone that could change your life for the better.

In short, the network you create is like your marketing department. They are hopefully out there keeping their eyes and ears open to find you leads and you should be doing the same. Seats in some groups are worth 60k to 100k a year in referrals beacuse they make an effort to help eachother find business. If you make the connections and work to grow the group you can get any group to this level. If you are looking to make a connection join my facebook group or contact me

Seek out networking events

 Socializing in person is still your best chance of creating a successful network. Attending company mixers, corporate retreats or community events will expose you to a variety of important contacts. Most likely, others at the events will also be networking and will be happy to exchange business cards or contact information. Be aware of your company’s social calendar, your alma mater’s reunion schedule and your community’s social scene in order to find promising events.

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